![]() Hoffer and Avar had a mission: to create a cushioning technology that would give distance runners and basketball players alike soft cushioning and bouncy responsiveness. Meanwhile, elite basketball players needed a shoe to cushion their high-impact jumping and provide quick push-off for explosive changes of direction. Marathon runners typically take around 40,000 steps from start to finish – they needed a shoe to withstand the relentless impact and to put a spring in their stride. Out of all the Nike Inside Access posts, this is my favorite one.Īlmost a decade ago Nike designers Kevin Hoffer and Eric Avar put their heads together to confront a challenge.
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